I am very excited to share with you a new direction I am taking with my fractal art. I was approached a couple of weeks ago by VIDA, which is a global partnership of co-creators – artists and designers all over the world, makers in Pakistan, India, Sri Lanka and Latin America, and consumers all over the world. They are backed by, among others, Google Ventures and Universal Music Group. One of the reasons I accepted their proposal is their socially responsible outlook. The makers receive a living wage, as well as a basic literacy and math education they wouldn’t ordinarily get. The artists receive ten percent of all sales from their collection, and nothing is made until it is ordered.
I love the idea of my fractal art being worn! What a great way to show off the natural beauty of the fractals while increasing my exposure as an artist. I have chosen, at least as a starting point, to only use either my original watercolour fractals as designs, or digital fractals I haven’t printed on metal or acrylic. My first pieces are silk square scarves, as they worked well with designs I had already created. One of them has been designed using the software Mandelbulb 3D. Click on the image below to visit my VIDA collection and shop online!